KIMCHI LAB
A key visual series that treats fermentation like a lab.
prompt › napa cabbage in laboratory glassware, clinical white light, red chili gradient, product photography
01 · Challenge
Make a traditional food feel new to younger buyers.
02 · Approach
Ingredients staged in glass beakers under lab lighting turn “fermentation is science” into one image.
03 · Result
One hero key visual and five variations.