Process
Generative AI is a tool; good ads still start with an idea. Every hok.ai production runs in five stages.
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01
Brief & references
We pin down goal, audience and channels, and break references into hook, structure and tone.
Takes · 1–2 days
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02
Concept & boards
A one-line concept and scene list, validated with sketch storyboards.
Takes · 2–3 days
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03
Casting & key visuals
Virtual talent and product shots are locked first so every scene stays consistent.
Takes · 2 days
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04
Generate & edit
Shots are generated, then edited, graded and scored into the hero cut.
Takes · 3–5 days
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05
Channel delivery
Cut-downs, 9:16 and 1:1 versions and thumbnails, delivered per channel.
Takes · 1–2 days